Land Rover will serve as the maker of the hottest vehicle in 2008 very soon! The LRX Concept will be uncovered at the North American International Auto Show (Detroit Auto Show) in January 2008. And it is expected that thousands of car enthusiasts will swarm the venue as Land Rover unwraps the newest hot stuff in the industry!  

"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles. The LRX is in every respect a Land Rover, but it’s a very different Land Rover," says Phil Popham, Land Rover’s managing director. 

"LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary cars. LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty," says Gerry McGovern, Land Rover’s Design Director.

"LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take,” added Popham.